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Textkernel improves candidate experience

Modernising the application process

Baloise made its career site mobile-friendly, user-oriented and filled it with relevant information for interested candidates. To ensure an even better candidate experience, the Baloise team also needed to modernise its application workflow.

Problem: Long application form

In the background, Baloise uses Taleo’s e-recruiting system. Candidates needed to fill out their entire education and work history in order to provide a meaningful application. Depending on the candidate’s experience, it could prove a long and tedious task.

Jonas Jatsch, responsible for the Taleo system, explains: “Although our recruiters wish to obtain as much information as possible from their candidates, such a time-consuming process is not candidate-friendly. Textkernel’s “Apply-with Widget” solved this problem.”

Solution: One-click apply with the "Apply-with"-widget

The "Apply with" widget is a one-click application tool, developed by Textkernel, that allows candidates to easily apply by uploading their CV or using their online social media profile. In the background, Textkernel’s CV parser analyses and extracts the data from the CV or social media profile and automatically fills this information into the correct fields in Taleo. This saves candidates a lot of time, since they don’t have to manually fill in the online form anymore and can even apply via a mobile device.

The new Baloise application process

Baloise integrated the “Apply with” widgets into all its vacancy pages. When candidates apply for a job and accept the mandatory privacy policy, they are given the choice of applying with their CV or with their LinkedIn, XING, or Facebook profile.

The Baloise Group is a European provider of insurance and pension solutions. It positions itself as an insurer with an intelligent risk-prevention concept, the "Safety World". The Baloise Group employs over 8,000 people with more than 200 trainees and interns.


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