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Capita acquires branding & marketing agency

The London and Bristol based firm will join Capita Resourcing, one of the UK’s foremost recruitment businesses. Around 100 employees will transfer to Capita as part of the deal.

ThirtyThree provides employer branding, research, employee engagement and digital media services for a wide range of high profile clients, including AXA, EDF Energy and Deutsche Bank. The award-winning agency helps organisations with complex resourcing and employee retention challenges to develop their employer brands, attracting new talent and deepening engagement with existing employees. 

The acquisition will strengthen Capita’s existing resourcing and recruitment proposition, adding valuable branding expertise and allowing it to offer a wider suite of services to new and current customers. Particular opportunities include developing innovative graduate recruitment and emerging talent campaigns. The new capabilities will also complement Capita’s work with a range of outsourced recruiting services.

Nicola McQueen, director of Capita Resourcing, said, “ThirtyThree is one of the UK’s foremost employer branding agencies, with a track record and client list that speaks for itself. In the current market, ensuring that your company has a strong employer brand is crucial to ensure that you can recruit and retain key talent. Working with ThirtyThree, we look forward to developing cutting-edge campaigns for our customers.”

Andrew Young, chairman of ThirtyThree, said, “We are excited about a new phase of growth and development for ThirtyThree under Capita’s ownership. As part of Capita Resourcing we’ll be able to offer a broader range of services to our clients and new development opportunities for our people. Capita’s track record of nurturing and supporting the many businesses it acquires speaks for itself.”

ThirtyThree employs 104 staff and operates from offices in Bristol and London.



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