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Communicating reward is the biggest challenge facing HR

One of the biggest obstacles cited by participants was the difficulty of communication across different business units and geographical locations. Different job functions and the diverse spread of employees were also referenced as complications. Surprisingly though, the difference between large and small companies was negligible, with just two per cent of smaller companies (250-4,999 employees) actually finding communication more of a challenge than companies with over 5,000 staff.

Iain McMath, CEO of Sodexo Benefits and Rewards Services, said, “This research clearly demonstrates that incentive and recognition in the UK is about far more than just management attitudes. Buying into the challenges around employee motivation and retention is a great start, but ultimately I&R programmes are only as effective as the communications that carry them.

“In an economy on the rise, one of the biggest changes we’re seeing from an HR point of view is rapidly growing staff mobility, and unfortunately the grass is always greener on the other side. It’s for this reason that rewarding staff, and engaging them in that reward programme, will take on greater significance in 2015. It’s particularly unfortunate for firms that are actually investing in their staff to miss out on reaping the rewards because of problems around awareness that hamper staff engagement before it really gets off the ground.”

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