Technojobs renews Jota Sport sponsorship for 2015
The partnership will include car and team branding, TV exposure and integrated opportunities for events and online interaction, raising Technojobs’ brand awareness and their credibility in the market as the UK’s leading IT and technical recruitment website.
The first race of the year will be on home ground at the UK’s most prestigious circuit, Silverstone, in April. Throughout the season the team will take their Nissan-Zytek LMP2 to some of the best known tracks around the world, with events in Italy, Austria, France and Portugal as part of the European Le Mans Series, as well as the pinnacle of the season, Le Mans 24 Hours.
Anthony Sherick, managing director of Technojobs, believes there is a strong synergy between the IT and motorsport industries. He said, “The demographic of motorsport enthusiasts matches our target audience. The IT jobs market is growing significantly and this is a great way to communicate to our key market – presenting us with the chance to position our brand in front of potential candidates and employers. We have over 20,000 live jobs on our website so there is a great opportunity for IT professionals and aspiring technology candidates.”
Sam Hignett, managing director at Jota Group, said, “We are delighted to continue our partnership with Technojobs. There is a great fit between the two companies, both existing in fast-paced competitive environments at the forefront of technology. It will be great to have the support of another fast-growing brand throughout the year as we compete across Europe.”