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New look DNA website and brand launched

DNA is a boutique recruitment consultancy serving the marketing and advertising sectors in London and throughout various countries across the globe.

Missing out on a volume of mobile traffic, DNA saw the need to mobilise their recruitment website to ensure it offered a suitable UX for mobile and tablet visitors.

After a series of meetings with W4A it quickly became apparent that this should be treated as an all encompassing project to reinvent the DNA brand, update their entire web presence and identify a full digital marketing strategy.

Working exceptionally closely over a number of months their shared vision was put to life.

The end result pushes the boundaries of both digital design and recruitment website development and steers clear of the mediocracy of some recruitment websites seen on the web.

In order to view the new and vastly improved DNA website and brand, please visit the following link:

Ali Wallace, Managing Director, DNA, commented:

“We were struggling with how to approach mobilising our existing site. W4A have been a breath of fresh air from the start. Being experts in recruitment and the intricacies of our market, they quickly helped us to understand and simplify the process from start to finish. We actually ended up refreshing our brand and creating an all singing all dancing website. Great work guys and gals.”

Darren Curtis, Sales Director, W4A, commented:

"Working with the team at DNA has been a truly refreshing experience. DNA provided us the license to create something different and move away from the traditional type of recruitment website the market has become accustomed to. The project was a large and challenging one and we are delighted with the final result. We look forward to continuing to work closely with DNA to support their digital marketing campaigns."

To find out how W4A can assist your recruitment business' on-line presence and digital marketing strategy please visit them at


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