Simplyco win two prestigious branding awards
The Transform Awards, held in London on Tuesday, set the standards for brand development, rebranding and brand positioning work in Europe. Simplyco and communication branding agency Studio North were presented with the gold awards for “Best visual Identity from the financial services sector” and “Best corporate rebrand following a merger or acquisition”.
Simplyco’s branding was up against some huge competition in both categories including Scottish Widows, Equity Red Star and Worldpay for the financial services category and Bluewater and Connect Group for corporate rebranding.
Prior to the rebrand Simplyco was trading under 4 separate brands and its customers were predominately based in West Cumbria and allied to the Nuclear Sector. Management recognised the need to streamline the structure of the business and brand positioning and enlisted the support from brand communication agency, Studio North, to merge the brands to provide a cleaner and improved client-facing image.
The transformation involved simplifying company procedures and creating a new brand that encompassed the essence of “straightforward expertise”. It also incorporated writing new marketing literature, developing a new website, commissioning improved software and simplifying contracts. The success of the rebrand has been phenomenal seeing Simplyco’s turnover climb from £1.1m in 2012 to £3.7m in 2013.
Simplyco is now recognised as a leading contractor accountant and umbrella company with a client base that stretches right across the UK. The company operates in many sectors which include Engineering, Education, Medical and IT and has developed partnerships with some of the UKs leading recruitment agencies.
Paul Murphy, Simplyco general manager commented, “We all extremely proud of our partnership with Studio North and our rebrand has been a major success. I am absolutely delighted that it has been recognised by the branding industry and even more so that we won against some major blue chip international brands.”