Austin Fraser introduces marketing as part of its learning and development training
This course emcompasses an in-depth brand insight for more experienced recruitment consultants, touching on key aspects such as what marketing is the impact marketing has on individual’s roles at Austin Fraser and understanding personal branding and learning how to maximise it. By supporting their engagement with social media, they hope to foster consistent involvement with employees, whilst supporting brand values.
Personal branding is much more than how candidates and clients feel during the recruitment process or generalised company branding. As important as these elements are, Austin Fraser believe they need to go alongside a consultant’s personal brand in order to build and sustain a successful reputation within their specialisms. As this is what they want for all their consultants, their new training program allows every individual to create and retain trust, earn more credibility, create return custom, deliver an authentic message and appear much more attractive against the competition.
Whether this be through improving working conditions, revolutionising the technology they use or providing the latest training, employee welfare is always at the top of their agenda. Austin Fraser pride themselves on providing genuinely unique development that is heavily supported by their leaders and directors. The Learning and Development team have a collective of 40 years experience, 25 of those being in recruitment. They believe in specialising in specialists placing their courses together with the best people in those jobs, as well as those who struggle with it, finding out exactly what they need.