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Senior appointment sees Drayton put its best foot forward for international expansion

Wayne Mabbott, 43 years old from Gosforth, brings global experience from adidas, Pentland Group (Ellesse) and latterly Dr Martens to his new role with the firm. Drayton Partners specialise in the recruitment of senior management personnel within the consumer goods sector.

The arrival of Mabbott will see Drayton Partners expand its reach into fashion and sportswear.  The move – which will concentrate upon senior and executive roles within general management, product and category management, marketing and technical development - is seen as a natural evolution of its existing specialist areas of food & drink and retail. This key strategic development is part of an expansion programme both within the UK and internationally.

Mabbott brings more than 20 years’ experience gained within sports and fashion to his new role as partner, having held senior European and global brand, product and category manager positions in a career which has seen him based in Germany and USA before returning to the UK.

Commenting, Mabbott said,  “Drayton Partners is well established within the food & drink and retail sectors.  A move into fashion and sportswear compliments this and provides not only a natural extension for the business, but also a platform from which to enter into several lucrative international markets.”

The new division is gaining momentum, most recently securing a contract with D3O, a British company that specialises in & lsquo;impact protection solutions’ for globally recognisable sports and technology brands. Mabbott secured two senior management individuals for the business, one who will be based in their London office and another based out of North America.

Mabbott added, “I have worked in the fashion and sportswear sector for more than 20 years, holding several key roles both in this country and abroad, and therefore offer invaluable first-hand, industry experience. This experience combines perfectly with my extensive network both here in the UK but also further afield, specifically in Asia and North America”.

Drayton Partners was established in 2010 by Rob Seery and Ian Pickett and is based at City Quadrant in the centre of Newcastle.

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