ITN Mark Education launches bold new brand
The new visual identity will bring a consistent look and feel to the education recruitment specialist's literature and promotional material, establishing a clear brand identity within the minds of candidates and clients alike.
The new brand builds upon the company’s personal approach to recruitment that focuses on the candidate by engaging with them and nurturing their talent. “Recognising the important role we play in supporting teachers and school support staff through the various stages of their career is central to the service we provide. Increasing numbers of educational staff are coming to us, whether it’s to support them finding their first teaching role or take their next step in a leadership position," said managing director, Roger Marsh.
The company started its rebrand campaign by introducing an exciting, interactive website that allows candidates to either register and apply for jobs, or express their interest by using the new & lsquo;quick send CV’ facility. In its first month alone, there was a staggering 400% increase in candidate applications and registrations. The website works equally as well on computers and mobile devices, which are fast becoming the method of choice when applying for jobs.
ITN Mark’s candidate attraction team has also pioneered the new brand with fresh marketing literature and information to support recruitment initiatives. This, together with the excellent candidate experience, builds upon their reputation of being a recruitment consultancy of choice for growing numbers of education professionals.
The launch of the new brand identity also coincides with the introduction of a new internal Training Manager and structured Continuing Professional Development programme, which underpins the company’s commitment to developing the careers of both new and existing staff within the business.
Marsh added, “The constantly developing schools model and the well-publicised teacher shortage have highlighted the need for us to evolve. The rebrand, together with new digital recruitment tools and candidate attraction techniques, is allowing the company to expand on our already solid reputation within the sector.”