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Opus launches mobile website following Googles new algorithm

On April 21st, Google updated their mobile algorithm that meant sites that aren’t mobile optimised would be ranked lower on the search engine.

Before this major change, the websites were well-managed and accommodated to their users who were over 75% based on desktop. However, with the new search algorithm in place and mobile traffic to the websites more than doubling year-on-year, it was time to make a change.

Officially launching on Monday 15th June, the Opus and Baltimore websites are designed and hosted by 4mat a recruitment marketing and web design company that worked quickly with the brands to accommodate to the new search changes.

The new augmented sites allow people to not only browse company pages and gain a real insight of the businesses, but also allows users to apply for jobs with ease. The addition of an & lsquo;Apply through LinkedIn’ function also allows the application process to be even more effortless.

The new sites have been specifically tailored for mobile handsets in order to target the fast-paced mobile market. With this in mind, they have been developed so that it is easily accessible with a straightforward navigation.

The recent updates have also integrated a new blog platform, which is also available on the desktop sites, to allow candidates and clients alike to view the latest industry news and recruitment advice.

Director of business development and marketing of the Opus Professional Services Group, Sam Jenkinson, explains, “Taking the Opus Group brand mobile is the next logical step in order to expand our reach further.

“We have so far managed well with our websites as a platform for both candidates and clients to access roles and relevant information. However, the new Google Algorithm is the push that both we and a lot of recruitment sites need to create a better user functionality.”


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