Randstad Innovation Fund invests in real-time messaging platform Brazen
The Brazen platform allows organizations to schedule and host chat-based online meetups and events to engage a wide variety of audiences. More than 150 customers including Raytheon, Amtrak and Gannett are using the Brazen platform to engage existing employees and attract and hire new talent.
Real-time messaging and collaboration applications have experienced explosive growth as companies across industries seek to improve employee productivity, increase operational efficiencies and reduce costs. However, to date, the benefits have been limited to enabling interactions among internal teams. Brazen’s software-as-a-service platform allows companies to create engagement and interaction among people who do not already know each other and strengthen fragmented communities.
"It’s critical for organizations to find out how to engage with Talent: the importance of chat events is increasing in this respect,” says Linda Galipeau, CEO Randstad North America and Chair of the Randstad Innovation Fund. "Brazen fits nicely into our strategy to have an integrated tech-enabled approach towards global talent engagement."
“Whether it’s for recruiting, retention, marketing, or fundraising, organizations all over the world are finding it more and more difficult to engage their key stakeholders,” said Brazen CEO, Ed Barrientos. “Brazen uniquely combines the efficiency of text-based chat with the intentionality that only an event model can deliver. The combination creates powerful one-on-one engagement that really works.”
As a strategic corporate venture fund, RIF is building a portfolio of early stage HR technology investments. RIF invests in companies, which are at the forefront of technology or transforming our industry, hence boosting external innovation within the Randstad Group. Our goal is to create an ecosystem where Randstad’s expertise and reach complement entrepreneurial spirit and technological excellence. Visit www.randstad.com/innovationfund for more information.