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Next Ventures employees go gold with workplace giving

Over 37% of the company’s 80 staff committed to give to the charities of their choice direct from pay, compared to a national average of 6%. The high uptake qualifies Next Ventures for a Government Gold Payroll Giving Quality Mark award in the coming year. 

The implementation of the scheme is part of the directors’ employee well-being and engagement strategy for the Group which is to ensure all employees are socially conscious, engaged and aware to help build and maintain a positive attitude both personally and professionally. 

Darren Rosenfeld, Next Ventures’ co-founder, drove the Workplace Giving endeavour from kick off to completion. He says & lsquo;“As part of our social consciousness strategy combined with our teams’ personal desires to give something back, we sought a work-place charitable scheme that allowed our team to make regular individual contributions from their respective salaries. Workplace Giving UK seemed the perfect fit for our teams’ charitable aspirations, with a simple model and straight forward application, the engagement process was swift and thorough which is subsequently echoed in our excellent employee uptake that is likely to increase significantly in the short term.”

Next Ventures applied a desk to desk approach, office to office, to gain optimum individual uptake. There was a focus on Cancer Research UK after consultation with all staff but it was highlighted that employees could use the scheme to give to any UK charity.

Next Ventures’ team is attuned to personal charitable giving as the team have been contributing annually to date to charities, at fitting times of the calendar, including Easter and Christmas and they hope the success of this launch will encourage others to follow their lead.


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