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Penna strengthens business with CIPFA and 360

CIPFA is a highly regarded membership organisation and the go-to place for public sector finance leaders and professionals, and has seen significant growth of its interim and search recruitment business in recent years. With Penna’s presence in the public sector, and specifically interim and search, a strategic partnership with CIPFA’s recruitment function brings an expanded offer to the market and further supports the attraction, development and transition of top talent into the public sector. 

Speaking about the move, CIPFA chief executive Rob Whiteman said, “CIPFA sees this exciting move to transfer its recruitment business into the safe hands of Penna as a partnership for real growth. Together  we will have the opportunity to increase the value and income from this area of business by bringing together two leading public sector executive recruitment brands which can quickly grow market share and consolidate a market leading business for sourcing executive interim and permanent finance leaders."

360, whose clients include QinetiQ, Civil Aviation Authority, Estee Lauder, and Penguin Random House is also regarded as one of the market leaders in the higher education and student marketing sector with clients including Warwick, Leicester and Liverpool Universities. The acquisition of 360 will further strengthen Penna’s presence in the higher education marketplace and support their ongoing commercial sector growth. Roger Juniper, chief executive of 360 will be joining Penna to support the transition and merger.

He said, ““The recruitment communications and marketing sector has never been more competitive.  Hiring and retaining top talent is at the top of the agenda for many leadership teams. Agencies need to be agile and quick to adapt to the evolving needs of recruiters in both the commercial and HE sectors. I believe that 360 can do this is, by being part of a larger organisation with wider services, which is why we have chosen to partner with Penna. We feel there’s a natural synergy in terms of values and vision and this relationship will provide tremendous opportunities for 360 clients and employees.”

Gary Browning, CEO of Penna Plc, said of the growth of Penna’s recruitment solutions business, “Partnerships like those we’ve established with CIPFA and 360 allow us to have an even more competitive presence in the recruitment solutions market. We’re delighted that organisations with such an impressive market position, expertise and history are working with us and look forward to bringing an expanded offer to our clients.”


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