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Nakama name Rob Sheffield as new group CEO for UK, APAC & US operations

He is an experienced senior executive with a track record in leading, sustaining and growing significant businesses, from both startup to more established enterprises. Rob has a strong knowledge of business, legal and operational requirements in Asia, Australia and Europe, successfully building teams to service the recruitment, digital, marketing, creative services & advertising industries.

He took an early lead in expanding Nakama’s operations into the Asia Pacific region and in June 2012, relocated to Australia to build the Company’s APAC service offering across Asia and Australia. This involved growing APAC staff numbers from 12 to 49 in three years, defining a vision, culture and putting in place a strategic roadmap for the business, both culturally and financially and training and developing key management individuals across the region.

He has established and profitably grown the offices in Sydney, Melbourne, Hong Kong and Singapore and expanded trading into Shanghai and Bangkok. He has grown Nakama’s APAC contract revenue over the past three years by an average of over 40% year on year and APAC’s permanent revenue by 55% on average year on year and Increased Net Fee Income (NFI) 60% year on year.

Sheffield commented, “I am very much looking forward to working with the management team across the group and to building on the Group’s encouraging recent trading performance and trajectory.  I believe the business has a clear direction and strategy, based around growth and performance and we will look to continue the hard work and further build our international footprint, brand and  profitability as we go forward."


Ken Ford, non-executive chairman, commented, “I am delighted that Rob has agreed to expand his CEO role in APAC to now comprise leadership across the Group as a whole. 

“Over the past six years, Rob has played a key role in developing the Group, both in terms of our strategy, establishing focus, driving performance and embedding a disciplined and results driven approach that is serving us well.  I am confident that Rob will lead the Group very effectively and that his drive, motivation and experience will deliver both value and results.” 


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