Dice promotes brand in UK
More than 20 billboards and branded ticket gates currently dominate the exit pathways at Old Street station and Dice's campagin is being supported by online, email, social and print activity.
The creative theme, & lsquo;Hottest in Tech’, is about connecting in-demand tech talent with the right employers.
The visuals take a quirky stance, breaking down stereotypes and celebrating the uniqueness of technology professionals. The Old St station campaign mirrors a strategy introduced by Dice US in Silicon Valley.
Jamie Bowler, Dice’s marketing director in the U.K. and Continental Europe, commented,
The tech industry is hot at the moment - particularly in the UK. The campaign marks a dedicated investment into the Dice brand here in Britain as we want to be far more visible to both tech professionals and employers. And there is no better place to start than Silicon Roundabout.
"Dice has always been a champion of the tech community and the creative provides a unique identity and a fun way to reach highly skilled tech professionals. We are actively looking at ways to roll out the campaign across other European markets.
In the U.S., Dice is recognised as a market leader in the tech recruitment space, with approximately 2.5 million unique visitors a month - more than a third of the estimated 6m tech professionals in the U.S. - and around 85,000 tech jobs posted on its site at any given time.
In Europe, Dice is rapidly growing its brand, having re-branded from The IT Job Board in June this year. Dice Europe’s presence in Europe currently covers the UK, Germany, Netherlands and Belgium. Across these markets its sites generate over 400,000 unique users per month and carry over 19,000 tech jobs.
Since rebranding, Dice Europe has continued to invest in improving its offering to clients. Recently the business launched Dice#141, which enables employers to amplify their jobs via a new Twitter card, #TechTweet, which is a hyper targeted Twitter solution to reach the right audience.
Dice Europe is also continuing to enhance its social recruiting platform, Open Web, the recruiting tool that aggregates publically available social data. These social-enabled products have been specifically designed to support traditional recruitment channels so that employers can engage and connect with tech professionals any time, any place.