Totaljobs launches app-inspired innovation
This initiative has been designed to send messages to a jobseeker’s device (desktop or mobile) to instantly alert them that a new job match is available without having to download an app. Totaljobs are the first job site to offer this service.
Since users migrated to mobile, there has been a noticeable change in jobseeker behaviour, with candidates now spending even less time searching for jobs.
In light of this change, totaljobs has looked at new and innovative ways of delivering jobs to candidates that like to search on the go.
With browser push notifications, jobseekers are three times more likely to apply to jobs than with a standard notification – making it even easier for them to view the latest ads from recruiters and find their perfect role.
A recent survey by Randstad revealed that the average jobseeker spends more than ten weeks searching for a new job, so there’s never been a better time to speed up the application process.
In order to only push relevant job searches, totaljobs has built a recommender that finds relevant job matches based on the types of roles a jobseeker has viewed and applied for, using their device’s native functionality to send jobs their way.
Unlike other notifications, jobseekers don’t need to download a special mobile app or be visiting the totaljobs website to receive alerts – the additional delivery mechanism simply runs in the background.
Browser push notifications are currently available to 40% of devices that access totaljobs, and more are expected when Firefox and Internet Explorer go live early next year.
Matt Tane, Design and User Experience manager commented, “We’re really pleased to be able to offer this new notification technology to our users and we look forward to more browsers coming on board.”