Mercury xRM builds ‘text appeal’ with new partnership
Cloud-based recruitment software provider Mercury xRM has joined forces with SMS messaging provider Text Marketer to allow recruiters to automate the sending of SMS messages to candidates from within the software.
The partnership comes at a time when Text Marketer itself is reporting that recruiter email open rates are at an average of just 21%, with SMS fast becoming the communication method of choice, with a 98% open rate.
Jake Jeffries, from Text Marketer, stated he believes SMS is the obvious choice for recruiters looking to enhance their relationship with their candidates. He said, “At a time when most industries are embracing mobile technology, many businesses are also moving away from email as a communication method, instead favouring a channel that offers instant communication, which is where SMS messaging really delivers results. Not only is SMS messaging instant, but it also offers recruiters and their candidates discretion. Recruiters can communicate with candidates outside of normal office hours to fill more vacancies, more quickly.”
Text Marketer is now available to all Mercury xRM customers, and works on a credit system. Mercury xRM believe it is a cost effective solution, with the additional benefit of workflow SMS, which provides recruiters with additional tools to reduce administration.