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Less than a quarter of millennials motivated every day

Britain’s over-55s have been identified as the most motivated group of workers, with 42% motivated every day, whereas less than a quarter of millennials (those born between 1992 and 2000) share the same drive. 


With millennials set to form 50% of the global workforce by 2020, understanding their motivators and implementing a motivational strategy to help them perform at their best, will impact positively on businesses and the wider economy, according to Argos for Business, who conducted the news. 


Delving into employee motivation levels ahead of Employee Motivation Day 2016 (EMD) on Thursday 25th February, the nationwide survey highlighted a disparity in motivational drivers between the age groups. Only a third of younger employees enjoy working as part of a team, in comparison to over a half of all other workers.


Younger teammates already hope to experience a different way of working, with 34% keen to work alone rather than part of a group, a stark contrast to the 8% of over 55s who would like to operate solo.


The enthusiasm of youth is evident in the research, showing a third of millennials enjoy asking questions to get work done, while 58% of their more experienced colleagues work through ideas independently. A fifth of older team-workers enjoy motivating others, providing support to younger staff.  Additionally, a quarter of younger employees are keen to take on new projects, in contrast to only a tenth of all other age groups who enjoy tackling new challenges.


Verbal recognition from a peer ranked far higher across the board (33%) than performance related bonuses, or extra holidays, which motivated only 7% of Brits. Verbal praise is the most motivational for millennials in particular, with two fifths preferring positive feedback to financial rewards, which only drives 3% of younger employees. Overall, one in ten UK workers state they are more likely to remain in a company long-term if they are regularly praised.


Looking at the UK workforce as a whole, 30% of teams feel motivated just three days a week. A slump in motivation levels for the remaining two days of the working week could cost the UK’s economy a significant sum in lost productivity.


Emma Glennon, head of key clients at Argos for Business, said, “Employee Motivation Day is the opportune time for organisations to ensure that their teams are supporting each other with positive recognition. Nearly half of employees feel a strong sense of accomplishment when their efforts are praised, which will improve motivation levels and impact positively on a business’s bottom line.


“However, motivational strategies are as diverse as the demographics they’re intended for, and with the research identifying millennials as requiring more motivation than their more experienced colleagues, a one size fits all approach is not advisable.”




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