Monster launches radio and digital campaign in Ireland
Monster.ie has launched its ‘Become a Monster’ radio and digital campaign. It says the campaign will reach 2.7m people in The Republic of Ireland.
Monster claims the campaign, which had a spend of €110,000, will help anyone to ‘Find Better’, by connecting the right talent with the right jobs.
The campaign features three scenarios encouraging listeners to think about what they truly want and showing them that they can overcome barriers by becoming a ‘Monster’ and securing the job they deserve, according to Monster. The variations of the adverts focus on three different scenarios around: ‘tech talent’, ‘advertising talent’, and ‘engineering talent’. Additionally, a set of ten second adverts showcase a range of well-known companies, including Allianz Worldwide Care, Phonewatch, Guidewire, Fleetmatics and Comfort Keepers, highlighting the broad selection of job opportunities on the site.
The ‘Become a Monster’ campaign will feature both 30 and ten second radio adverts, forming part of a nationwide radio and digital campaign that launches on Tuesday 23rd February, running to Thursday 31st March. Radio stations include a mixture of key nationals and local stations, including Newstalk, 2FM, Red FM and Today FM.
Digital creatives will also run on Spotify (audio ads), as well as on Facebook, Google Digital Display Network and Search Engine PPC.
Sinead Bunting, European director of consumer marketing at Monster, said, “The aim of our campaign is to inspire people to become ‘Monsters’ and discover the confidence to find better by applying for the jobs that they’ve always wanted but never had the courage to go for. At Monster we’re keen to not only connect people with jobs but champion them to find better. Our nation-wide radio and multi-digital campaign serves to encourage folks to take action and get the job they deserve.”
James Mailley, sales director at Monster Ireland, commented, “At Monster we’re really passionate about helping people find the jobs they’ve always dreamed of and we’re thrilled to launch our new campaign. It’s an exciting time in Monster’s evolution as a business and we’re really looking forward to this next phase, encouraging people everywhere to find the jobs and careers they want and deserve, and helping organizations find the talent that they need.”