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Over half of IC teams using interims

Increasing pressure on internal communications (IC) is driving interim usage, according to a report carried out by VMA Group.


The survey of over 500 Internal Communications professionals revealed that this issue is being exacerbated by the function’s blurred lines of responsibility.


According to the fifth annual Internal Communications market survey, the majority of IC teams are supported by contracting resources, with over half (57%) of respondents currently using interims. This demand is currently being driven by increased change management activity that requires specialist kills and experience.


Andrew Harvey, director of internal communications practice at VMA Group, said, “The business world is operating in a state of constant transformation, driving the need for more change management, which understandably falls on the head of the internal comms team. What we’re seeing is this function turning to the interim market to meet this demand due to limited resources and skills.”


72% of those surveyed do not expect to increase the number of contractors over the coming year. One of the respondents, Allen Bruce, head of change communications EMEA at AIG, commented, “Often the need is driven by a specific event, such as maternity cover or sickness. These are not necessarily things that IC leaders can predict, so the 72% of leaders not anticipating an interim hire in 2016 may yet find themselves in need of one.” 

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