ClearlyPR launches PR workshops for recruiters
ClearlyPR has launched a free-to-attend series of one-day workshops, entitled ‘PR for Recruiters’.
The workshops, delivered by ClearlyPR’s managing director, Paul MacKenzie-Cummins, are aimed at recruiters and recruitment business owners who are responsible for their agency’s PR and marketing.
ClearlyPR says the workshop series, which starts at the Hotel du Vin in Bristol on Tuesday 29th March, will provide recruiters with the insight and knowledge they need to build their agency brand, create better and more profitable business relationships and increase their sales pipeline through PR.
Subsequent free workshops will be held in London (April), Liverpool (May) and Birmingham (June), with further dates in Manchester, Glasgow, Leeds and London to be confirmed.
MacKenzie-Cummins said, “With more than 5,000 new agencies opening their doors in 2015 and 4,000 the year before, competition between recruiters has never been so intense.
“Recruiters are quickly realising that they need to stay ahead of the curve in a bid to position themselves as the recruiter-of-choice. To do that means learning how to better engage with their target audiences and understand how to reach new markets – that’s where PR comes into play.”
The workshops provide recruiters with the opportunity to hear real-life case studies and learn from the team’s experiences working with some of the biggest recruitment providers and job boards in the business.
ClearlyPR states that places on the workshops are deliberately being offered on a free of charge basis. MacKenzie-Cummins explained, “PR was once seen as a nice-to-have but its place in the marketing mix has gained greater prominence over the last few years.
“Trouble is, not all recruiters know if PR is really right for their agency and while there are similar workshops held by other providers, they can be very costly and as such exclude many of those recruiters who want to better understand what PR is, what it can do for their business and how they can do it for themselves.”
The key areas of learning include:
- How to win business through your blog and social media
- How to reach new markets and attract new customers through PR
- How to become an industry thought-leader
- How to use content to better engage with your candidates and clients
- How to boost your agency profile as an employer-of-choice in your own right