Dice rolls out ‘Hot Tech Talent’ brand campaign across Europe
Dice has announced the European rollout of its ‘Hot Tech Talent’ outdoor advertising campaign in the UK, Germany, Netherlands and Belgium.
Following a billboard takeover at Old Street station last November, Dice is extending the campaign to cover Greater London, Berlin, Cologne, Munich, Amsterdam, Brussels, Ghent and Antwerp.
Dice says that all markets will use the ‘Hot Tech Talent’ creative, which is about connecting tech professionals with the right employers.
The UK campaign will be activated across the full London underground and rail network over the next two weeks, according to Dice. During this time, the ‘Hot Tech Talent’ creative will be present on tube card panels, cross track billboards and digital screens, spread across the London network.
Jamie Bowler, marketing director of Dice Europe, commented, “Following the success of the Old Street takeover last year, we are keen to roll out the ‘Hot Tech Talent’ campaign to our wider European markets. The creative is deliberately light hearted and provocative to catch the attention of the tech community. We’re looking forward to seeing how it is received across wider Europe.”