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Pure raises over £1,000 for the East Anglian Air Ambulance

A team from Pure Resourcing Solutions (Pure) has raised £1,100 for the East Anglian Air Ambulance by tackling the Only the Brave charity obstacle race on Sunday (20th March).


The Pure runners, from the company’s Norwich, Ipswich and Cambridge offices, took part in two teams, with one completing the 5-mile Intrepid course and the other team taking part in the 10-mile Fearless course, both of which were held at Elveden, near Thetford, Norfolk.


Becky Wilson, managing consultant for HR recruitment at the Norwich office, was the captain of the team taking on the Intrepid, five-mile race. She said, “I recently visited the air ambulance and heard the team talk first-hand about their experiences, and how the service is completely reliant on fundraising, which really makes you think. We go about our day-to-day lives, but everything pales into insignificance compared to what they have to deal with every day. The money we have raised will help to make all the difference. It was definitely worth getting exceptionally wet and muddy for a couple of hours and it was also a great team bonding experience!”


The East Anglian Air Ambulance has cited the charity’s pilots, doctors, patients and families as the inspiration behind organising this fundraising event. The air ambulance flies 365 days a year, taking highly skilled medical teams to people who have been unfortunate enough to be involved in accidents or medical emergencies in Norfolk, Suffolk, Cambridgeshire and Bedfordshire. Sponsorship from the event will help to keep the East Anglian Air Ambulance in the sky, as the charity needs to raise £10.2m this year to keep flying.


Several members of the team taking part, including directors Ian Walters and Lynn Walters, were from Pure’s Ipswich office. The East Anglian Air Ambulance has been included as one of the charities for the #IpswichBig10 campaign, where team members have pledged to take part in, or organise, events to raise money for ten local charities to mark the ten-year anniversary of the Ipswich office.  

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