Rethink’s talent management division rebrands
Rethink Group’s talent management division has rebranded as ‘RTM’, as part of a full global rebrand.
Having acquired Consort Group in April last year, the company claim the new identity was developed to help the brand establish a more universal aesthetic which would translate across its broad range of key sectors, including retail and financial services. Bristol-based Workbrands developed the new creative suite, including a new logo, colour palette and website.
Iain Blair, managing director, RTM commented, “2015 was an exceptional year for us and with the acquisition of Consort, it felt pertinent to rebrand ourselves to appropriately reflect our new consolidated service. The new visual identity captures what we are all about, bringing to life our professional qualities in a lively and striking manner.”
Workbrands’ designer, Simon Tandy, said, “We wanted to abbreviate the ‘Rethink Talent Management’ name to the initials RTM, with particular emphasis on highlighting talent management as its core competency. We created the letters T and M from a series of dots, giving a nod to atoms, which represented RTM’s scientific approach and emphasis on measurable results, ensuring the brand mark reflected their beliefs. This philosophy formed the basis for the brand’s visual language.”