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Almost three quarters of Generation Z expect to be ‘Googled’ by potential employer

Changes in today’s job market mean that the majority of professionals are conducting their job hunt online, and recent research finds 16-24 year olds are the savviest when it comes to personal identity, which is set to change the future face of recruitment. Furthermore, the workers, known as ‘Generation Z’ are actually those most open to the idea of using pictures in recruitment without fear of discrimination, with over a fifth (20.1%) stating that this wasn’t a concern.


The findings come from CV-Library, which conducted a survey amongst over 2,200 of Britain’s workers to gain a better understanding of professionals’ online job hunting habits. The news suggests that today’s younger workers are serious change-agents in the job market, as research reveals:


  • 82.8% of Generation Z workers are more careful about the pictures they post on social media in case they are found by an employer, compared to a national average of 70.9%
  • Almost three quarters (74.6%) of Generation Z expect to be ‘Googled’ by a potential employer, compared with a national average of just 62.5%
  • When asked if photos in recruitment would lead to discrimination, 20.1% of 16-24 year olds said ‘no’; higher than the national average of 18.1%
  • As a result, Generation Z are most supportive of the use of pictures in recruitment, with 31.9% supporting the process (compared with 26.1% nationally)


Previous CV-Library reports have already predicted changes within the UK’s future workplaces, and the job site says this news is further proof that recruitment will continue to evolve for future generations; a process that’s already underway thanks to social media. While social media and an open identity may be the norm for Generation Z, it’s no surprise that older workers and recruiters tend to rebel against these changes. Highlighting a clear divide between older and younger generations, the research shows that older workers are less aware of the impact that an online persona can have in the business world:


  • Only 41.8% of workers over 55 expect to be Googled by a prospective employer (vs. 74.6% of 16-24 year olds)
  • While 82.8% of younger workers are cautious about what they post online, only 63% of older workers take similar measures


Lee Biggins, founder and managing director of CV-Library, commented, “As workers spend increasing amounts of time online both professionally and socially, it’s essential to recognise the importance of an online persona, and the influence it can hold. Workers from Generation Z have been born and bred into a culture of social media, so it’s unsurprising that they expect this to trickle through into every aspect of their lives, including the recruitment process.

“While older generations may have more difficulty embracing this trend, the working world is changing and we can already see how many industries require new recruits to have a strong online presence; for example, copywriters with their own blog or designers with their own websites stand themselves in good stead, and simply reinforce the importance of an online identity.”



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