Midlands-based recruitment consultancy Macildowie has started the new financial year with a rebrand and website.
It says this will reflect the ambition of the businesses and its core values. At the centre of the brand is the new ident, which it says is designed to reflect the company’s three-pronged, collaborative approach with candidates, clients and the team at Macildowie.
James Taylor, director of customer development and marketing at Macildowie, commented, “We had a consultation period with all staff to see what they thought about Macildowie, backed up with in-depth focus groups. What we have now is a new vision, clear values and a brand that we are very proud of.
“In our profession we often talk to candidates and clients about the importance of getting your personal brand right and now we are really leading by example.
“It’s the start of a new era for us. We fully anticipate that through hard work and dedication - the brand will help us to fill an even higher percentage of our clients vacancies and ensure that we find great jobs for our candidates (sic).”