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The Up Group secures investment from Livingbridge

The Up Group has secured an  investment from mid-market private equity firm Livingbridge as the group targets further domestic and international growth.


Founded in 2007 by Clare Johnston, The Up Group says it has become a trusted digital advisor to boardrooms across Europe. The firm’s international roster of clients includes VC-backed stars (such as Skyscanner, WorldRemit and Airbnb); PE-owned growth stories (Photobox, Graze, Trainline); tech giants (Google Deepmind, JUST EAT, TripAdvisor); and corporates going through digital transformation (Aviva, HomeServe, Guardian Media Group).


The Up Group states that its co-CEOs, Clare Johnston and Robert Swerling, are well-known in the European tech space. Johnston is a formal advisor to two VC funds and a regular keynote speaker at conferences across Europe; Swerling has held leadership roles at some of Europe's most prominent digital businesses while investing in and mentoring numerous successful start-ups.


The Up Group says it is planning to strengthen its delivery capacity, as well as expand its international footprint. It will also accelerate its Digital Masters programme, which brings together industry leaders throughout the year at a variety of exclusive events.


Clare Johnston, founder and co-CEO at The Up Group, said, “Our amazing clients are looking to change the world, and we are determined to do everything we can to help them. This means growing our team and opening offices in some of the key centres where we’re seeing significant demand for our services. In Livingbridge, we have found a partner who really understands, and is excited by, the opportunities ahead, and we are delighted to be working with them.”


Nick Holder, from Livingbridge, commented, “We have a strong track record of investing in successful recruitment businesses having partnered with firms such as Nigel Frank International, Armstrong Craven and Staffline in the past. We see The Up Group as precisely the sort of top talent adviser we enjoy working with given their niche market positioning, strong reputation and market leading management team. The business has established a very strong brand based on deep roots within and understanding of the digital economy.”



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