GradWeb rebrands to Amberjack
Entry level recruitement agency GradWeb has rebranded as Amberjack.
It states that the new brand reflects the evolution of the business, its strategy and passionate focus on exceeding clients’ needs.
“We’ve seen significant acceleration in growth, performance and innovation,” said Cynthia Bostock, chief executive. “Our new Amberjack brand better reflects where our business is today and the vision we have for the future.”
The company claims that the Amberjack brand is friendly and personal, with the name being inspired by two words that came up in conversations with its people and clients – ability and agility. The rebrand also represents a transformation for its recruitment technology, Amberjack states. GradWeb3, is now Ambertrack.
“The market has evolved significantly since we first established the business,” said Jonathan Butler, founding director. “The new Amberjack brand represents our commitment to build on our proud heritage, continuing to innovate and delivering long-term success for our clients.”