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I-COM appoints head of recruitment client marketing

I-COM has appointed Anna Gibbons as head of recruitment client marketing.

With over a decade’s recruitment experience both in London and Manchester, and most recently as corporate communications director at Sellick Partnership, I-COM states that Gibbons brings a wealth of experience to the business.

Gibbons (pictured) commented, “I see real potential in my role at I-COM to join an already successful team and add value to the business as it moves to the next level. The recruitment sector is constantly changing and facing new challenges, and I believe that I-COM is best placed to provide online solutions through a consultative approach that supports recruiters in growing their online visibility through long-term gains and not just quick wins.

“The online presence of a recruiter is key to their success, whether that is their web platform or their ongoing online marketing. The changing habits of a jobseeker means that a recruiter, whether multi-sector or niche, needs to adapt to the ensure that they engage and attract new clients and candidates. In addition, they need to be thinking about their own employer brand, as recruitment businesses are increasingly challenged with attracting the best talent to join their teams - and their web presence is a key way of differentiating themselves from competition.”

Mike Blackburn, managing director at I-COM, said, “Over the years we have worked with a number of recruiters, and we are excited to be growing our profile within this sector. With the appointment of Anna, coupled with the launch of our new bespoke recruitment platform Recaza, we believe that we are best placed to work in partnership with recruiters to build their online brands.

“Over the last 12 months we have invested significantly in developing a platform that will provide a seamless experience for the job seeker, adding value to their job search at every level - as well as ensuring that it has the agility to develop a bespoke website that meets the objectives of the client.”

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