Monster.co.uk launches national advertising campaign
Monster.co.uk has launched a national advertising campaign which will span radio, outdoor, digital and social. The company worked with McGarry Bowen on the concept and the output.
It says the new creative introduces a new Monster character to jobseekers. Through a variety of different advertising methods, from radio scripts to outdoor advertising, the Monster is seen supporting jobseekers in securing the role that is right for them, Monster claims.
Marking the start of the campaign will be the appearance of numerous outdoor digital screens across the UK, including the IMAX space at Waterloo. The outdoor digital will be supported by high impact outdoor advertising, with 48 sheets appearing across London and Edinburgh, five bus wraps though central London routes and 400 buses featuring t-sides for two weeks during the height of the campaign.
Monster will also be continuing its focus on radio.
Sinead Bunting, European director of consumer marketing at Monster, said, “At Monster we are really passionate about helping connect people, and businesses, with the opportunities and talent they truly deserve, and the substantial investment in our new campaign reflects this. Our aim is to encourage everyone, wherever they are on their career journey, to gain the confidence to find better through discovering and applying for the jobs that they’ve always wanted, highlighting that Monster will be there to support and encourage them every step of the way.
“We’re also really excited to introduce ‘Monster’ our job seeker and employer champion which we’ve had lots of fun creating and look forward to engaging more with jobseekers moving forwards. Watch this space!”
Andrew Warner, vice president of marketing at Monster, commented, “We’re really proud of our new campaign, and are excited to see how it will inspire jobseekers to go out and get the job they deserve, something we strongly believe in. Our new ‘Monster’ embodies this, and through the bold creative we demonstrate how Monster is fully committed and motivated to taking employees to the right jobs and introducing businesses to their ideal candidate.”