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Dice and UEFA work together to bring football to the tech community

Dice has launched a project in association with UEFA after the brand was chosen as the governing body's exclusive tech partner.


During the UEFA Champions League, UEFA Euro 2016 and UEFA Super Cup, UEFA will be providing Dice with unique content, designed to provide insights into one of sport's most famous organisations.


Dice will be responsible for seeding content to the tech community via multiple digital channels. It says the content will be a mix of videos, infographics and editorial pieces hosted on a dedicated microsite


To mark the launch of the project, Dice is also launching a Hot Skills competition, with 2,000 branded footballs being distributed across Europe. The competition starts on 24th June and entrants need to upload their video by Monday 8th August to the Dice Facebook page or Twitter feed, using the hashtag #DICEUEFA. The overall winner will win a Playstation 4 for their efforts, with a bag of UEFA merchandise and Subbuteo set.


Jamie Bowler, marketing director for Dice Europe, commented, "Technology has developed football in recent years as analysis and statistics play an increasing role in sport globally. The project with UEFA is a great way to show how technology and sport go hand in hand. The beautiful game is loved by tech professionals all over the world, so we are hoping to deliver on our promise of bringing football to the tech community."


Jason Evans, senior HR manager of UEFA, said, "I am really excited about bringing the UEFA People project to the tech community which will give a unique look at what it's like to work at UEFA through the eyes of our own staff. We will go behind the scenes of our competitions to really show how, through technology and the work of our employees, these great competitions come together for football fans across the world. Without great staff, the power of technology cannot be maximised and therefore UEFA would not be able to achieve what it does."

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