Grafton wins Most Effective Recruitment Strategy
Grafton Recruitment has been awarded 'Most Effective Recruitment Strategy' 2016 by CIPD (Chartered Institute of Personnel & Development) Northern Ireland.
The award was given for the recruitment sourcing campaign for OneSource Virtual (OSV), who decided to open a European Hub to service and develop their European offering in Derry/Londonderry in late 2015.
As the exclusive recruitment partner, Grafton created a recruitment sourcing strategy that it says was collaborative and innovative, the solution reflected the culture and employer branding aspirations in the local market and this proved effective with the target audience. By understanding Gen Y’s preference for use of social media they claim they have maximised the opportunity to interact with prospective candidates right along the recruitment value chain.
Pete Feldman, managing director, commented, “We created the recruitment campaign within a tight timescale and delivered beyond the original specification. So successful was our “attract" proposition for OneSource Virtual that we managed to secure an additional pipeline of prospective candidates for OneSource Virtual over and above that which was originally targeted.”
The initial recruitment campaign resulted in 50 job offers, attracting people to return to working in the city of Derry/Londonderry. The employment opportunity has already brought an additional £1.63m in salaries per annum to the City of Derry/Londonderry economy and over the three-year recruitment period it is estimated to bring in excess of £12m, Grafton says.