Job seekers increasingly turning to mobile for new opportunities, says Monster
Monster.co.uk has launched its latest annual report highlighting trends in the UK jobseeker market, including the rise of jobseekers searching on the go, with 42% of visitors to Monster.co.uk coming from mobile, up from a third from 2014.
With the proliferation of smartphone and tablet devices expected to continue, the trend of accessing jobs via mobile is likely to increase, Monster.co.uk says.
Despite the above, the report highlighted that the conversion from mobile remains a challenge with only one in ten (12%) starting the application process when visiting via mobile devices compared with nearly a third (32%) who visit via desktop computer.
According to ONS, the UK has shown a steady growth in the number of vacancies since 2011. In 2015 there were approximately 742,000 open positions per quarter, 10.5% more than the previous year. Monster’s report indicates that in 2015 there were approximately 3.6m job searches performed each month on the website, with the number of monthly job views exceeding 5.1m.
The other key insight uncovered by the study was the changing demographic of the UK workforce; a third will be over 50 by 2020, presenting businesses with the challenge of making work more attractive to an older workforce, of which flexible working undoubtedly has a key role to play.
The desire for flexible working was also highlighted within the most popular search terms, with part time topping the list in the UK, followed by retail and engineering. London, Home Counties and Midlands were the busiest regions in terms of job postings.
Those viewing jobs were most likely searching in the sectors of sales and business development, IT or engineering as these sectors continued to dominate in 2015, a trend Monster expects to continue.
Andy Sumner, managing director UK & Ireland, of Monster.co.uk, commented, “With over two fifths of our audience now using mobile to visit our site, we’ve realised the need to adapt and streamline our application process. Recruiters must ensure that online application pages are optimized for the increasing number of jobseekers visiting via mobile. Consumers should be able to access jobs easily on phone or tablet, whenever the mood takes them.
“With unemployment decreasing and the number of open positions increasing, demand is likely to exceed supply over the next five years. This means that the war for talent is likely to escalate and companies will end up competing for the same people.
“In my opinion, those best placed to cope with this talent market will be those who invest in their employer brand with a focus on millennials. Candidates are now extremely passive and you have to work a lot harder on attraction and candidate engagement. Those that leverage social recruiting and develop a mobile-first recruiting strategy are the most likely to come out on top.”