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Six things that let your company’s website down

 By Chris McColgan


Your company has a great website, but there’s always room for improvement right? Are there any clunky areas that are easily fixable?


The days of “my son in law can build us a website” are thankfully long gone and we all recognise the importance of specialist expertise. But even the professionals have been known to make errors of judgment or let style triumph over usability.


Recruitment can be a fickle business and trust is harder to gain than it is to lose. Your  company’s website is absolutely key to your reputation – we all overwhelmingly start our job searches digitally these days.


Take a look at your own website and see if you recognise any of these:


1.       No social links, follows and shares.

“You’ve got a job that sounds quite cool, but not quite right for me. Is there a simple way to fire it off to my old colleague Jenn? I owe her a favour.”

Can your web visitors easily share your jobs with their own social network? Can they tweet, share on Facebook, send links via email? It’s a secondary stream of traffic you may be completely ignoring.


2.       Compulsory CV upload. Or sites that don’t work well on mobile.

“Your website looks beautiful, it really does. The trouble is I’m out on site most of the time and mostly just snatching a quick look on my phone. I can’t even apply for jobs properly.”

Does your site recognise that your user is on a mobile and become more forgiving of compulsory CV upload? Or better yet, let candidates upload from cloud storage, such as Dropbox or Google Drive.


3.       Lazy image choices.

“Please, no more carefully choreographed collections of good looking people with impossible teeth. People are shy, we get that. They don’t want to feature on their own site, but at least choose real people doing real work. I’ll trust you then.”


You’ve seen them all: Office staff jumping in air, woman wearing telephone headset, suited men shaking hands, hardhats and London skylines. You switch off and skip over them …a little bit more trust in the brand is eroded.


4.       More about you than them.


“X and Y saw a gap in market to do Z, because we recognised our unique ability to…” Subtext: aren’t we great?


It’s important to tell a good story and present yourself as engaging people to do business with. But the real story is about candidates and clients, not you. As my first boss used to say (and this pre-dates David Brent) – “Are you broadcasting on WII-FM?”…or “What’s In It For Me?”


5.       No email alerts.


“You’ve got some nice jobs but I’m not ready to move. Is there a way to keep a weather eye on you for that killer job I might want to apply for?”


See above. Your agency covers my niche well but there’s nothing that takes my fancy right now. I don’t want to call you and waste both our times. Can you push out job alerts to me so I can keep an eye on what you have coming up?


6.       Load time.


“Your site looks beautiful, it really does …when it finally arrives.”


You seriously expect me to hang around for the FOUR WHOLE SECONDS it takes to load properly? On the web, first impressions are formed in the blink of an eyelid (and we know you do the same with candidates).


The numbers don’t lie: the longer your site takes to load, the more people lose interest.


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