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f1 search and The Sizzle Brand Marketing Consultancy launch BAME20/20

f1 search, the new search division of f1 recruitment, has kicked off for business and joined forces with The Sizzle Brand Marketing Consultancy to launch #BAME20/20, an initiative that has been specially created to encourage more young people from BAME backgrounds to consider marketing, media and communications (MMC) as a career of choice.


In 2015’s ‘A list’ of 418 executives, 79 (19%) were women yet only eight (2%) were BAME.   In Marketing’s 2015 ‘Power 100’ list, there were 31 women listed yet just four from BAME. 


The Advisory Steering Group includes the founders of #BAME20/20, Amanda Fone, CEO of f1 recruitment, and Adrian Walcott, founder of The Sizzle Brand Marketing Consultancy, and includes Karen Blackett OBE, chair of Mediacom, and Jonathan Akwue, CEO of Lost boys, and another fourteen senior marketing, communications and media leaders. Advisors will work with our ambassador group.


20 BAME Ambassadors have been appointed to galvanise imaginative programmes that will encourage young talent to enter the MMC industry. Each ambassador will commit time and energy to speak about their own experiences and in turn will become mentors to new entrants.


Fone, said, “If we look at the banking, finance and professional services sectors as well as technical start-ups, BAME candidates are being strongly wooed by hiring employers. It’s time that the MMC sector truly woke up to the opportunity. This is what #BAME20/20 is all about. Too often I am asked to provide diverse shortlists for senior roles in marketing and communications roles and it’s difficult to do this when not enough talent is coming in at entry level and working its’ (sic) way through to the top. 


“The aim of #BAME20/20 is to create a movement of personally committed ambassadors with 5-10 years MMC experience, where MMC was their career of choice, to act as mentors to the younger entrants to the MMC career.”


Walcott added, “Our Advisory Group will continue to recommend and introduce talented ‘ones to watch’ to become ambassadors. We need to work much harder at keeping people from BAME backgrounds in our industry – to ensure they get the mentoring and sponsorship to reach their career potential and find their way into senior leadership roles.” 

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