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Great candidate engagement tips to be shared in WCN webinar

Best practice advice and tips on great engagement with the most promising talent, using a case study from multinational retailer Marks and Spencer (M&S), will be shared in an interactive webinar from recruitment technology specialist WCN, on 29th July 2016.


In order to stand out, organisations must now go to greater lengths to demonstrate how they are the best cultural fit for digital-minded candidates; including networking with applicants and managing expectations using web-based technologies that are device-agnostic, plus providing feedback at every point of the recruitment process.


WCN’s webinar will offer best practice guidance on creating more engaging and transparent relationships between employers and applicants. It will run at 15:00 BST, accessible worldwide via registering here.


Julian Ladd, Global Head of Sales at WCN and Emrys Parry, Senior Account Manager at WCN will host the session which will consider how M&S, one of the UK’s leading retailers, with 1,382 stores worldwide - 914 of which are in the UK, focuses on simplification to deliver engagement. Its e-Recruitment approach is seamless so that candidates receive rapid feedback along the way. At its fastest, applicants can be contacted within one hour from application to booking an interview, helping to ensure advocacy at every stage.


The webinar will highlight how WCN has recognised these pain points in the continued evolution of its award-winning product. It will also unveil new functionality to help ensure that an employer’s careers or application form pages make better use of empty space to showcase useful information for candidates to digest, rather than just vacancies and application updates.


This will include a preview of a new talent engagement feature developed by WCN. The feature allows recruiters to champion its employer brand and values, as well as stories about employees in related positions to the vacancies, thereby indirectly maintaining applicant attention at the time when they are considering an organisation as a place to not just start their working life, but also nurture their career. 

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