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Bullhorn positioned by Gartner in 2016 Magic Quadrant for Sales Force Automation

Bullhorn has been positioned by Gartner, Inc. in the Niche Players’ quadrant of the Magic Quadrant for Sales Force Automation. This marks Bullhorn’s second consecutive appearance in the report and reflects an improved position. The report evaluated 19 different software vendors on 15 criteria measuring their completeness of vision and ability to execute.


Art Papas (pictured), Bullhorn’s founder and CEO, commented, “We believe our inclusion and improved positioning in Gartner’s Magic Quadrant for Sales Force Automation is a reflection of the shift in the CRM industry as a whole.


“A scalable, easy-to-use, powerful platform for sales force automation is table-stakes at this juncture. The CRM providers that are really shifting the conversation around CRM are those that are, literally, shifting conversations – capturing customer communication and leveraging predictive analytics and artificial intelligence to tell users something they could never have known about otherwise. The future of sales force automation is radical transparency for continual relationship insight.”


To be included in this Magic Quadrant, a vendor must demonstrate that it has:

  • Shown proven ability to deliver account, contact, opportunity and activity management, as well as pipeline reporting and forecasting in three industries.
  • Made multiple releases with significant functional improvements during the past 18 months; a new or acquired offering from an established vendor in this market will also be considered if it can be validated with customers.
  • At least five new, named customers that have actively deployed SFA functionality during the past 12 months.
  • Demonstrated corporate business viability through business performance, new customer adoption and strategic partnerships over multiple years.

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