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Candidate placement up 60% YoY for ex-Apprentice contestant’s agency

Candidates placed at Manchester-based training and recruitment specialist Prime has exceeded treble figures after just 18 months of trading.


This milestone comes after a buoyant first six months of 2016 for the start-up firm, with placements up 60 per cent on the same time last year.


Co-founded by ex-Apprentice star Neil Clough in November 2014, Prime specialises in placing graduates into sales and recruitment roles across Greater Manchester, in addition to providing expert sales training to help develop clients’ existing sales and recruitment teams. The firm achieved strong financial results, with operating profit passing the six figure mark in its first two years.


Due to the success of its unique ‘Prime Zone’ training days, where candidates receive expert sales training before their interview, Prime has developed an 86% retention rate of candidates, which has helped them attract some of the largest recruitment and sales businesses across the UK.


The business is now looking to expand further afield, with plans to move into new markets in the coming months and open a London office next year to tap into a larger candidate base in the South.


Clough, who is the managing director of Prime and reached the semi-final of The Apprentice in 2013, said, “Looking back at when we started Prime 18 months ago with the ambition to change the perception of sales, it’s an outstanding achievement to pass the 100 milestone so quickly. The work of the team has resulted in clients and candidates alike buying into the vision and values of the company, and as a result, our training days have become more and more popular as we develop the up and coming sales and recruitment talent of the future.


“The training we deliver to candidates following a placement, ensures they get the skills they need to succeed, and our clients get the talent they need to be successful. With big plans for future growth, it’s an exciting time for the business, and I’m confident we can continue this over the coming months and into next year when we break into the London market.”





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