‘Next generation’ recruitment technology start-up going live in September
‘Next generation' recruitment technology start-up CandidateID is going live to the market on 1st September 2016.
CandidateID is a talent generation management software that promises to deliver the most accurate insights available for individual candidates in a company’s recruitment database. Founded by Scot McRae and Adam Gordon, CandidateID was recognised earlier this year as a company of significant scale potential.
Supported since March 2016 by Scottish Enterprise’s High Growth Start-up Unit, CandidateID will be building a team of thirty in Scotland over the next twelve months. CandidateID has been working on a private beta basis with a number of the world's leading employers, and has assembled an advisory board which includes international recruitment leaders at Aviva, Barclays, Philips, Quintiles, Telefonica and Carillion.
CandidateID aims to improve quality of hire and reduce time and cost-per-hire. The software allows organisations to both create and communicate regularly with talent pools, as well as generate key individual candidate insights so recruiters know exactly who to talk to first whenever a vacancy arises. The product’s candidate scoring system, the ‘IDScore’, allows unique insights that identify the candidate’s level of interest in new job opportunities, and means the hiring company can reach out to high quality, ‘hire-ready’ candidates.
McRae is managing director of marketing automation experts McRae & Co who work with Spartan Solutions, Spoonfed, Iceptope and Jumpstart and co-founder of CandidateID. He said, “Candidate behaviour has changed and how candidates process important decisions is continuously evolving. CandidateID allows companies to adapt to these changes and approach candidates in a different way. Rather than casting a wide net, the unique scoring system allows recruiters to identify and target the candidates that are highly engaged with their content and the best fit for their organisation.”
Gordon is co-founder of CandidateID and managing director of talent generation experts Social Media Search, whose clients include Thermo Fisher Scientific, Grant Thornton, Weetabix and Webhelp. He commented, “CandidateID takes some of the very best thinking from sales and marketing and applies it to recruitment seamlessly. I’ve always said recruitment is a sales and marketing discipline and it’s now being proven. The thing that fascinates me most about CandidateID is its ability to score individual candidates’ engagement in real time so recruitment teams know precisely who to talk to first when the vacancy comes live.”