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Orange Genie makes two senior appointments

Orange Genie has appointed Dan Moss as group sales and marketing director and Andrew Webster as group commercial director.


Moss joined Orange Genie as development director of Orange Genie Accountancy in 2014 and has been part of the senior management team that has seen the accountancy brand grow from start-up to becoming the largest gross profit contributor in four years. Moss said, “Orange Genie is like a sleeping giant it has a great reputation but never really capitalised in sales terms preferring to grow through its reputation for operational excellence. I am really excited by this opportunity and will do everything in my power to grow the business.”


Webster has joined Orange Genie as group commercial director and will be responsible for new business development and new products. Webster has a long history in the industry having previously worked at Brooksons and Outsauce. More recently he has enjoyed a successful spell as a consultant advising a number of recruitment agencies in developing their contractor management services and preferred supplier lists (PSL). Webster commented, “I was aware of Orange Genie’s outstanding reputation and was impressed when they presented their vision, values and pursuit of operational excellence when they presented to one of my clients that I decided to approach Graham to see if we could work together. I was delighted when they offered me this opportunity”   


Graham Fisher, Group CEO, said, “In the wake of the recent legislative changes and the proposed IR35 public sector off-payroll legislation due to be introduced in 2017, the dynamics of our sector have fundamentally changed. As a result we took the opportunity to carry out strategic reviews of our operations, product portfolios and, with the help of external consultants, our sales and marketing functions” he went on to say “we have built a fantastic reputation in the market for our standards of compliance, our customer service levels and the quality of our staff. We recognise now the need to build on our reputation by adding new products, growing our market share and by developing a more sales-led approach.”

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