Simplicity and Gloucester Rugby unveil sponsorship deal
Simplicity has been unveiled as new kit sponsors of Gloucester Rugby for the new Aviva Premiership season 2016/17.
The partnership is a significant step up for the Mitcheldean-based company, which provides outsourced back office and financial solutions to the UK recruitment industry. For the past two seasons Simplicity has sponsored Gloucester’s ball boys and will continue to do so in addition to becoming new kit sponsors for the forthcoming season.
David Thornhill, managing director of Simplicity, said, “Gloucester is one of the strongest rugby brands in Europe, and to be associated with them – in any capacity – is a privilege.
“The team at Simplicity are passionate about their rugby, which makes the connection between our organisations an emotional as well as a business one. This made the decision to extend our existing level of sponsorship feel more like a natural progression and strengthens our existing relationship with the Cherry and Whites. But, it was also the right time for us to support a team whose world-class ambitions match our own.
“We each operate in a highly competitive environment that is seeing more and more operators fishing in the same pool - each vying to find and attract the best talent available.
“We are also both forward-thinking, innovative and driven. With David Humphreys as director of rugby at the club along with the recently announced salary cap rise to £6.5 million, the prospects for the club over the coming season look exciting.”