Proffice integrates with Randstad
Proffice and Randstad have become a joint business group with a common name - Randstad. The new group has 10,000 employees in Sweden, Norway and Denmark. Randstad acquired Proffice almost a year ago.
Henrik Höjsgaard, managing director of Randstad in the Nordic region, believes that the purchase is "a perfect match".
He added, “Our Company share values, goals and visions. Proffice feels simple and obvious to us Randstad core values: to know, to serve, to trust (sic).
“By belonging to Randstad’s global organisation with experience in virtually every industry around the world, our customers, whether they are large or small, share of proven and value creation processes and working. At the same time, we can continue to provide the same security and offer the same strong local presence as before.
“We want to give both locally based and multinational companies with a Nordic base, a strong offer. We do this by maintaining and developing our talents and at the same time attract the best employees in the Swedish and Nordic market.”
Randstad’s marketing campaign about the rebrand will begin today. The campaign was developed in cooperation with the advertising agency Forsman & Bodenfors. The message that Proffice will become Randstad will mainly appear in the media, online and mobile, as well as web-TV and TV.