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Odgers Berndtson appoints head of interactive entertainment

Odgers Berndtson, has appointed Scott Dodkins as its head of interactive entertainment.

Over 20 years as an executive in the games industry, Dodkins helped to launch the first Call of Duty game, whilst European MD of Activision, later becoming MD of Eidos. Later he headed the virtual reality start-up Oculus in Europe, continuing after its acquisition by Facebook for $2 billion in 2014, and is a former chair of the UK Interactive Entertainment (UKIE) trade body.

Interactive entertainment is a booming industry, with 2016 UK sales of digital games exceeding £2billion – a record and figure out-stripping combined revenues from digital video and music. Global revenues from gaming reached almost $100 billion last year, with $26bn generated in EMEA (UKIE).

Andrew Bulloss, head of Odgers Berndtson’s global gaming practice, said, “From start-up studios to multinational publishers, companies across interactive gaming need digital-savvy leaders to take them from a boxed-product to a digital business model. Producing great games that gamers want to play is one thing, but executives and leaders who understand how to engage with players across digital and mobile can bring real commercial advantage.

“As a growth sector, operating on a global scale, the demands for, and on, senior talent in the gaming industry are significant. We are building a dedicated global practice – drawing on the best executive talent from the industry as well as in other related sectors - to help companies address this changing market.”

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