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Phaidon International becomes headline sponsor of Loughborough Students Men’s Rugby

Phaidon International has partnered with Loughborough Students Men’s Rugby to become the club’s headline sponsor for the 2017/2018 season.


90% of Phaidon’s management team started at Phaidon as trainees– including Adam Buck – founder and executive chairman, Jon Durrant – executive director and Paul Norman director of professional services; all of whom graduated from Loughborough University.


Loughborough Sport has been at the heart of Loughborough University since its creation in 1909. The sporting community has now grown to encompass not just students but also elite athletes, national governing bodies, the local community and of course in 2012 the official preparation camp for TEAM GB ahead of the Olympic Games.


Loughborough University holds one of the best students men’s rugby teams in the UK, with over 70 of their players having made it to an international level and 17 making it to The Lions. In 2015, Loughborough opened its second campus on Queen Elizabeth Olympic Park in London; resulting in a diversified and expanded higher education designed to advance students’ professional development.


Phaidon International’s marketing executive, Victoria Rush, commented, “As an international STEM recruitment group and a highly driven performance-business, we were looking for a university whose values and results mirrored our own as well as our passion for success. What attracted us to Loughborough was the well-known international performance heritage synonymous with the University, and we couldn’t be more excited about the partnership and season to come.”


Reflecting on the partnership, Jo Simpson, commercial director at Loughborough University, said, “We are delighted that Phaidon International are sponsoring our iconic Men’s Rugby team. This is a great moment for both of our organisations as the opportunities to develop a close partnership aligned by our shared values are massive. The fact that two of our alumni, Adam Buck and Jon Durrant, are back working with Loughborough Sport highlights the exceptional opportunity this represents.”


Phaidon International’s global marketing director, Gareth Saunders, added, “We are very happy to join forces with such an iconic university as Loughborough. We are always looking at connecting with the best future talent to join our organisation and what better place to start than with the students at Loughborough University.”

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