Will Google for Jobs be good or bad for UK recruiters?
In a post from June 2017, we talked about how more than 50% of the top 100 UK recruiters aren’t prepared for Google for Jobs. And many of these sites are still unprepared four months later.
The webmasters at a number of recruitment sites would be forgiven for going into a state of mild panic upon hearing the news that people will soon be able to scour job listings from LinkedIn, Indeed and others in a single search.
The panic stems from the notion that the change gives unbridled power to the search-engine giant. Such a claim is by no means unfounded. Back in June, the European Union fined Google a record €2.4 billion for “artificially and illegally promoting its own price comparison service in searches”.
With all of this in mind, will Google for Jobs have a good or bad effect on UK recruiters?
How will the changes affect job searches?
To show up in a prominent position in the Google for Jobs results, recruitment sites will need to use Schema formatting. This will result in a more prominent search position, which in turn will increase the chances of discovery by those looking for a specific job. It’s also likely to boost recruiters’ chances of finding the best applicants to fill roles.
In terms of SEO for job sites, the Google for Jobs won’t affect the main search results for general terms like “jobs”, but will for specific job titles. Currently, the search results often throw up irrelevant or loosely-related postings, but Google for Jobs should change this. So if you’re searching for “Marketing Consultant Hackney” this is exactly what you’ll find.
How will Google change the job search landscape for recruiters?
In the short-term, lesser-known companies like ZipRecruiter and CareerBuilder will see a major source of increased traffic come through Google for Jobs. But by contrast, Indeed.co.uk, the current main player in the job search results, may see direct visitor numbers fall in the long term.
As it stands, Indeed has become so synonymous with job searches that many users go directly to Indeed rather than through the search results. But as job searchers start to realise that Google searches provide more comprehensive (and more relevant) results, they are likely to start reverting to search again.
This is probably a good thing. After all, job searchers will be able to find more choice in a wider cross-section of the market . Meanwhile, recruiters will only receive applications from suitable candidates. All of this saves everyone time and money.
So while some may accuse Google of making these changes for its own ends, the company’s representatives will probably argue that it helps to level the playing field for recruiters, lesser-known recruitment sites and – most importantly – for those looking for a job.
Google’s changes may take a while to take effect. Let’s face it, it takes time for people to catch on to new ideas and change their habits accordingly. But in the long-term, Google for Jobs has the potential to have a very positive effect on the recruitment market as a whole.
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