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Hudson appoints UK board director

Hudson has appointed Elizabeth Basten as a UK board director. She will lead the teams focusing on marketing, digital and sales roles based in Birmingham.


With over 20 years’ experience in senior marketing and innovation roles, specialising in digital and cultural transformation consultancy, Basten is a senior hire for Hudson with direct sector experience to support their strategy of enabling organisations to recruit the right skill set to fit with their client’s pace of digital transformation and business growth plans.


She recently completed a masters degree in strategic marketing, with particular emphasis on digital marketing and the influence of marketing techniques on corporate culture to enhance business performance.


Basten will be responsible for enhancing the client and candidate experience in the region, with focus on integrating Hudson’s recruitment and talent solutions, to offer a broader range of services to support Midlands employers.


Basten (pictured) said, “I chose this stage of my career to move to a new industry – one that is seeing the pace of change accelerate. I keep being told the recruitment sector is not as it was! I genuinely believe Hudson will set the standard that will shape the future of the industry with an approach to talent management that enables clients to create the right culture and recruit the right leadership and teams to make that happen and grow a business. My purpose will be to improve the client and candidate experience for anyone looking to progress their career - or a company wishing to shape, build and grow. My own experiences in the past, both as a client and candidate have been varied - so a starting point is informed by empathy.



“The majority of organisations I speak to want to remove silos, drive down cost and enable brands to thrive. The people at the heart of a business will make that happen to future-proof a company, no matter what stage they are at. Hudson simply ‘get’ this and I am genuinely excited to join the team.”

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