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I-COM to host summit as GDPR searches rise 215% YoY

Manchester digital marketing agency I-COM is hosting a breakfast briefing on General Data Protection Regulation (GDPR), as research reveals interest in the legislation has hit a peak and business owners are increasingly concerned about how they will comply.

Legal and IT experts from JMW and King of Servers will join I-COM at the summit on Tuesday 21st November from 8am to 10am in Manchester, where the panel will explain how business owners and managers can prepare for GDPR before it comes into force on 25th May 2018.

The latest data from Google reveals that searches for terms related to GDPR rose by 215% in the past 12 months, from 138,290 queries in October 2016 to 435,600 searches in October 2017.

After the May deadline, organisations that do not comply with the regulation face heavy fines, the maximum being 4% of a firm’s global annual turnover of $20m. The penalties are structured on a tiered basis, but the vast upper limit means a fine could well be enough to force a businesses into closure.

Mike Blackburn (pictured), managing director of I-COM, said, “The fact there has been a huge surge in people googling GDPR lately suggests that people are becoming increasingly worried about how they will handle the new regulations. This resonates with what many of our clients are saying to us on a daily basis, and there just isn’t enough information out there about the reality of this massive sea-change in how data is handled by businesses.

“We decided the best way to respond was to host a summit that is open to everybody, where we can explain the practical steps that businesses and managers can take immediately to ensure they are compliant by the time GDPR becomes enforceable in May.”

Richard Parkinson from JMW is leading the law firm’s strategy on GDPR and will talk through the legal implications of the regulations during the event, while Dave Rogers from King of Servers will explain how businesses should think about the implications of GDPR for their IT infrastructure.

Registrations for the event can be made at:


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