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44% of jobseekers use networking as first step when looking for new job, Korn Ferry reveals

Nearly 5,000 professionals surveyed by Korn Ferry say that being bored and needing a challenge would be the top reason for seeking a new job in 2018.

When asked what their typical first step is when looking for a new job, the largest response was networking at 44%. The vast majority (89%) said networking at every point in their career is key, not just when they are in job search mode.

“Networking is a contact sport and really the most critical part of a job search -- but many people don’t do it well,” said Gary D. Burnison, Korn Ferry CEO. “The truth is, networking is not about you—actually, it’s the opposite. Networking is about relationship-building, and relationships are not one-way streets.

“The best approach is to make networking a natural part of ongoing interactions with people, by focusing first on how you can help them.”

While 23% of respondents said updating their resume is their first step to landing a new role,19% said their first step is taking an inventory of what kind of job would make them the happiest.

“Long before job seekers look ‘out there’ for a job, they need to begin inward—with who they are and what they have to offer,” commented Burnison. “With this clear understanding, candidates can target their search to where they will be most satisfied and make the greatest contribution.” 

The survey also highlights the role of the interviewer in a job search. More than half (53%) of respondents said that people who interviewed them for a job were only “somewhat prepared,”   “ill-prepared” or “very ill-prepared,” and nearly half (46%) said they were turned down for a job because the interviewer did not take the time to fully understand their qualifications.

There is some good news in the survey about how authentic job candidates are during the process. Only 7% said they portrayed themselves as different than they actually were with the hope of landing a role.

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