Phaidon International launches Phaidon Reward app in the US
Phaidon International is to launch its latest employee ambassador platform ‘Phaidon Reward’, on Thursday 22nd February, 2018. The social sharing mobile application creates brand ambassadors of all employees through an incentive scheme.
Gareth Saunders, global marketing director, said, “One of the biggest challenges marketing teams in the recruitment industry face is truly maximising the reach social media platforms provide. The strongest marketing team we have is our sales consultants and by incorporating the whole company, this app provides us with an exciting new approach to connecting and engaging with people via targeted social media campaigns.”
Phaidon International’s recruitment model is built around the expert knowledge of its recruiters and their network; the app capitalises on the targeted social networks of consultants across the staffing group, rewarding them for their social influence.
Harry Youtan, CEO, commented, “Innovation is integral for our continued success. By integrating Phaidon Reward into the business, we’re enabling every consultant to act as a marketer for the brands, offering our candidates and clients a different, broader experience with us.”
Under new direction since February 2017, Saunders has moved the business marketing approach into a new era, including the planned launches of augmented reality brochures due for release in the USA in March 2018.
Saunders added, “Social media has a significant impact on job seekers and clients; these platforms have the ability to influence opinion and decisions regarding which agencies to work with. The platform brings significant value to each of the Phaidon International brands; engaging the business with consultants’ networks, their most valuable asset.
“Across the business, consultants have 2.25 million immediate connections with prospective candidates. The recruitment industry is built on relationships and reputation but so many organisations fail to fully capitalize on targeted social media networks.”
Phaidon Reward offers a merge between social media marketing and recruitment networking; launching exclusively across Phaidon International’s US operations this month and the rest of the world in summer 2018.