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Internal communications and HR continue to integrate, VMAGROUP reveals

Latest UK Internal Communications (IC) research launched on Wednesday 11th April reveals a gradual rise in the integration between internal communications function and human resources (HR).


According to seventh edition of Inside Insight, a report compiled by VMAGROUP, this is a result from an overlap in remit between both functions.

The report found that:


  • Over the last four surveys, there has been a gradual rise in internal communications teams reporting to HR (13% in 2014, 18% in 2015, 21% in 2016 and 21% in 2017).


  • ‘Employee engagement’ is the second most important competency for an IC professional as highlighted by over 75% of respondents. A skill that is also crucial for HR professionals.


  • There is potentially a critical lack of engagement in the IC sector as 66% of IC practitioners feel they are fairly rewarded for their work and 57% have received an internal pay rise in the last year, but:
    • 60% have applied for a new job in the last 12 months
    • 72% of IC professionals will be looking for a new role in 2018
    • 56% will move to a competitor for a salary increase of less than 10%


Andrew Harvey, executive director at VMAGROUP, commented, “I strongly believe there has never been a better time to be in internal communications – salaries are steady, industry size is steady or growing, and the function has more influence in organisations. But, I do think we are at a watershed moment where the drive to use digital channels to create value will be hugely important and part of achieving this will involve working closely with other functions in the organisation, in particular HR, and IC professionals investing in their own development to have the right skills to accomplish it.”


Photo courtesy of Shutterstock.com

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